Wednesday 22 April 2015

BBC News at Six: Case Study

Basic details

1;What do the letters BBC stand for?
    British Broadcasting Corporation
2:How is the BBC funded?
   The BBC is funded by Licence Fees
3:What is the BBC's famous mission statement? (Clue: it's three words)
    Inform, Educate and Entertain
4:What is BBC1's programme remit?
    BBC One's remit is to be the BBC's most popular mixed-genre television service across the UK,         offering a wide range of high quality programmes. It should be the BBC's primary outlet for major     UK and international events and it should reflect the whole of the UK in its output. A very high           proportion of its programmes should be original productions.
5:How does the BBC News at Six fit into BBC1's remit?
   They show content that reflects the views of the whole UK rather than just their own personal views.


Presenters

1: Who are the presenters of BBC News at Six?
    The main presenters are Fiona Bruce, Sophie Raworth and Huw Edwards
2:What are the presenters wearing? What does this communicate to the audience?
    The presenters are wearing typical formal attire, ie. Suits.
3:Why might a TV News programme use a variety of presenters?
    A TV News programme would use a variety of presenters because it will engage a larger audience     from different backgrounds. Potentially improving ratings.
4:How are other reporters or presenters used in the TV news programme?
    There is one presenter that presents the main headlines and separate presenters for the stories and London News.
5: Is there a balance between male and female presenters? What about race/ethnicity? What effect might these aspects have on an audience?
There is a variety of presenters. This may cause the audience to consist of both genders and will include some from various ethnic backgrounds.


Opening sequence

Analyse the opening 2 minutes of the programme.

1:What is the very first shot?
   Is a reporter summarising stories about the Nepal earthquake.
2:How does the opening sequence use graphics or images to grab the attention of the audience?
  The opening sequence graphics are of the world probably to show that they cover news stories from across the globe.
3:How is music used in the opening sequence?
   The music begins at the beginning of the graphics and fades into the beginning of the coverage of the first news headline.
4:How are news stories introduced in the opening two minutes? Is there just one story or are the audience told what will be coming up later?
    Most of the time is taken up by the top headline however some information about the other stories that are to be shown are given.


Studio mise-en-scene

1:What aspects of the studio can be seen by the audience?
2:Are the presenters standing or behind desks? Why do you think this is?
  The Presenters are sitting behind the desk because it is more formal than standing or sitting on a       sofa.
3:Are journalists or technology visible? What might these things suggest to the audience?
  Technology is visible throughout this could suggest to the audience that they have the most recent facts.
4:How does the studio use colour?
   The studio sticks to a consistent red colour theme.


How news stories are presented

1:How does the news programme typically present a story?
 They typically present the news stories with voice overs on videos and images.
2:What difference techniques does the programme use to present the news?
 presenter to camera, reporter on location, interviews, and voice overs on videos and images.
4:What types of news does the TV News programme typically cover? Give five examples (e.g. politics, international, sport etc.)
World, Political, Health, Education and sport.
5:Give two real examples of how news stories are presented to keep the interest of the audience.
The General Election, Interviews, Coverage with voice overs.
Nepalese Earthquakes, Filmed on location, Interviews, Citizen Journalism.

Running order

Watch the first 15 minutes of the programme – as recent as you can find.
1:What is the top story?
 The earthquakes in Nepal.
2:How long does the top story last for?
Approx. 10 Minutes
3:What are the other stories the programme does or will cover? List them in the order they are presented in (the ‘running order’).
 The Assaults by Australian Nurse
 General Election
4:How long is each story shown for?
5 Minutes Approx
5:Why do you think each story was shown for the time it was?
It allowed for sufficient coverage.


Audience

1:What is the target audience for this BBC News at Six? Research online – you should be able to find plenty of suggestions to the target audience if not the official target audience of the programme.
Over 35 Years old
2:What are the viewing figures for BBC News at Six?
 9.6 million on average per week.
3:Why might someone choose to watch this TV news programme over others?
 They are a reliable source. It is also on at a time when the audience are home from work.
4:Is there an opportunity for the audience to get involved in the programme or comment?
   They Can get involved on twitter.
5:What audience pleasures (Uses and Gratifications theory – Blumler and Katz) does the programme offer?
   It lets people know what is going on around the world despite not being there.


Institution

1:What other news programmes and services does the BBC offer in addition to the BBC News at Six?
    The BBC has several radio shows, entertainment, lifestyle, knowledge and sport news.
2:What role does OFCOM have in making sure TV News is fair and accurate?
   OFCOM set regulations for most TV and Radio Shows. Section 5 ensures that news, in whatever        form, is reported with due accuracy and presented with due impartially. However, BBC News is          NOT regulated by OFCOM, it is regulated by BBC Trust which has similar rules.

TV News and New/Digital Media

1:Does the TV News programme have a dedicated website?
   Yes, http://www.bbc.co.uk/programmes/b007mpkn
2:What does the website offer viewers?
   The Website allows all viewers to read all news stories in as much detail as possible. It shows the        most recent news, some that might be so recent it hasn't been shown on TV yet. It also lets people      read stories from previous days.
3:Does the TV News programme have a Twitter feed?
   Yes
4:How does the Twitter feed promote the programme?
   They promote their programme by re-tweeting/tweeting about interesting stories that'll interest            people who are not already viewing their TV News Show. This could also be seen as an attempt to      attract a younger audience.
5:Is there an opportunity for the audience to get involved in the programme or submit news stories?
   There are only some opportunities for the audience to get involved 

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